Reachable identifies opportunities with strong relationships and enables "social proximity selling".
Salespeople have always tried to leverage their personal connections to gain better access into accounts and opportunities. Reachable takes this to a new level. Here are some ways Reachable can have a significant impact on boosting your company’s sales:
Reachable turns ineffective cold calls into powerful introductions by making it easy for outbound telemarketers to find connections to target accounts. Recent research showed that a prospect is five times more likely to return a call if they have some type of connection to the caller.
Reachable ranks all leads by their strength of connection to a sales rep. Leads with high scores indicate strong connections into an account, and can be prioritized or ranked above leads with lower scores. This helps reps identify their best leads so they can focus on them first.
Reachable changes the way opportunities and target accounts can be managed. Reachable can be used to identify key influencers and decision makers within an account, and to determine who has the strongest personal connections to those people. Opportunities or target accounts can even be assigned based on which sales person has the best personal connections to them.