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Experienced software executive takes the helm of social business solution provider
PALO ALTO, CA - August 29, 2011 -Reachable, the company formerly known as 7 Degrees, today announced that Al Campa has been named its Chief Executive Officer. Reachable provides a social business application under the same name (formerly known as PeopleMaps) that enables users to leverage all of their contacts to expand their professional network and reach more people.
Campa comes to Reachable with extensive experiences in the software industry, both at small and large companies. Most recently, he was the Chief Marketing Officer and Senior Vice President at Taleo, the provider of leading SaaS-based talent management solutions. In his three years at Taleo, the company’s revenues grew from $100M to over $250M. Previous to Taleo, Campa was the founder and CEO of Jaspersoft, which pioneered open source business intelligence solutions. Campa has also held senior positions at Actuate, Sybase, and Sun Microsystems.
“Reachable is a tremendous opportunity whose time has come. As more people build their social networks, and more professional data becomes available, there is an opportunity to greatly expand your network with contacts from a variety of sources and better leverage them for business purposes. Reachable extends your network, and finds new connections so you can reach more people,” said Campa. “Whether it is to close a sale at an account, recruit new talent, or to establish a relationship for a new business partnership, Reachable can open new doors to complete business faster. I am excited about the opportunity in front of us and I look forward to leading the team.”
Reachable consolidates contacts from social networking sites, email clients, and other public data sources, and adds new contacts from its database of 65M professionals to uncover new connection paths to almost any other professional or company. Then Reachable distills the thousands of possible connections into the strongest and most direct paths. Reachable also leverages the combined networks of teams to exponentially increase connections paths and is tightly integrated with popular CRM systems, like Salesforce.com and Oracle CRM On Demand. Reachable is ideal for sales professionals, recruiters and networkers building new professional relationships.
“Al’s track record and experience speaks for itself,” said Laurent Ohana, Managing Partner of Parkview Ventures and Chairman of the Board of Reachable. “Al has helped create success everywhere he’s been and we’re confident that his leadership, vision and expertise will ensure that Reachable becomes a very successful company.”

Reachable is the developer of a social business solution that enables professionals and organizations to leverage their collective relationships and extend their professional networks to reach more people and close more business faster. Reachable helps sales reps close more deals, recruiters find more talent, and professionals establish new business relationships. Reachable is backed by Rho Ventures, VSpring Capital, and Parkview Ventures, and is based in Palo Alto, CA and Salt Lake City, UT. For more information, please visit www.reachable.com.
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